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December 23, 2019

New Year’s Resolutions to Grow Your Business

What’s your vision for 2020? Prosperity, business growth, and reduced stress? Accomplishing all of this is within reach — and we’re here to help you make it happen. Read on for our top tips to make the new year the best yet for you and your business!


New Year, New You

Ask yourself: is your brand the best it can be? Just as many of us start working out, eating better, or trying new styles at the beginning of the year, this is a great opportunity to think about how you can make sure your company is putting its best foot forward this year.

Design trends change every year, so if it’s been a while since you’ve touched your logo, brochure, or business cards, it may be time to get them ready to take on a new decade! Talk to a graphic designer about updating your logo, brand colors, and business identity to start the year with a bang.


Make New Connections

Have your marketing efforts gone stale? This year, resolve to step out of the same-old to get new customers in through your door. Try targeted direct mail to reach prospects who match the profile of your existing customers, or send a budget-friendly Every Door Direct Mail® campaign to cast a wider net. Capture attention with door hangers and yard signs, or take a more personal approach and pass out flyers to raise awareness.

Holding events is another great way to bring people in through your door. Pair a promotion with a mixer for other local businesses, or offer a free prize or activity to catch attention. Banners, feather flags, and sandwich boards can help draw in passersby!

There are so many ways to reach new customers this year. Continually trying new things will keep your efforts fresh — and you may be surprised to see what works best. 


Simplify Your Life

Don’t focus all your New Year’s resolutions on your business itself. Resolve to take care of yourself, too. If you find yourself prone to burnout or frequently feeling overwhelmed, consider the ways you can simplify your workload and manage your time more efficiently. For example, a service like virtual mail can save you time by allowing you to preview all your correspondence, discard junk at the touch of a button, and save only the important mail pieces to pick up at your convenience.

If you spend a lot of time running errands around town, consider ways to consolidate your errands. PostNet offers many essential services under one roof — letting you accomplish tasks like picking up your mail, making copies, having documents notarized, reviewing your business card proofs and mailing packages with just one stop.

How will you resolve to grow your business and de-stress your life this year? We’re here to help you make it happen. Stop by your local PostNet center today to tell us about what you want to accomplish in 2020!


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