Sending holiday cards to your customers is a great way to spread cheer and strengthen your relationship with your clientele. People appreciate simple, thoughtful gestures now more than ever, and sending cards is an easy way to show that you care and appreciate their business. We’ll walk you through how to select the right message and design to make sure your business’s holiday cards are well received!
Choosing Your Message
The holidays have a different meaning to everyone, so it can be a little tricky to find a one-size-fits-all message. Your customers may celebrate Christmas, Hanukkah, or Kwanzaa, or they may not have a religious affiliation at all. To make your holiday greetings as inclusive as possible, you could choose a timeless and nondenominational message like “Happy Holidays,” “Season’s Greetings,” or “Warm Wishes.” Including your company’s name on the front will help make it immediately clear to your recipient that the card is from you.
You can also send business holiday cards around non-religious holidays like Thanksgiving or New Year’s Eve. Choosing an atypical holiday has the added benefit of helping your brand’s message stand out instead of getting lost in the pile of other Christmas cards.
Whatever you choose as the main greeting, the main point of sending your company holiday cards is to make your customer feel appreciated and special. Therefore, your message should focus on your gratitude to them. The joy of the holiday season is all about reflecting on the things we have to feel grateful for from the past year — like the customers who support you.
On the inside of your card, thank them for choosing to do business with you. Including a handwritten note is a sure way to impress your recipient, if you have the time and resources to do so. Save time and still make an impact by having your message printed, but adding handwritten touches like the customer’s name and your signature.
Design Your Card
At a loss for how to design your company Christmas cards? Our graphic designers can assist you in choosing a look that suits your company culture. From classic to contemporary, there are many different holiday card styles available to choose from. Whatever you select should make sense with your company’s brand.
As with your message, leaving religious imagery out of your design will avoid the risk of offending any of your recipients. There are plenty of non-religious symbols and imagery that evoke the special cheery feelings that we associate with the holiday season. You could choose a classic winter scene with evergreen trees, falling snow, and children sledding; festive foliage like holly trees and poinsettias; a cozy image of a family sitting by a fireplace; or a pile of gifts. Adding premium touches like metallic foil or unique paper finishes will help your card stand out and feel special.
You might also want to make your card even more personal to your company by including a photo of your staff (especially if you can coordinate a photo shoot of everyone in their best ugly Christmas sweaters)! This is a great option for small companies whose employees have a lot of face time with customers. Even if your staff doesn’t work face to face with your clientele, the recipients of your card will still appreciate putting faces to the brand name that they do business with. Highlighting the human element of your organization will help strengthen the relationship and the loyalty your customer feels toward your business.
When to Send Holiday Cards
If you’re planning to send business holiday cards this year, don’t delay! Ideally, your cards should be delivered in mid December, and you’ll need to allow some time for choosing your design, taking a company photo (if that’s part of your plan), preparing your list of recipients, having the cards printed, and mailing. Starting the process in early November should allow you plenty of time to drop them in the mail by early December. Of course, if you choose to send Thanksgiving or New Year’s cards, you’ll need to adjust your timing accordingly.
Sending company cards can feel overwhelming on top of everything else that goes into the holiday season — but PostNet can make it easy for you by helping you choose the right message and designs, printing your cards, and even mailing them for you. Just stop by your local PostNet center to get started!
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