When selling your goods, your number one priority is ensuring the quality of the product — and if you’re shipping, making sure that the contents arrive intact. But have you taken time to consider your packaging and the message it sends about your brand?
All too many businesses overlook branded packaging as an unnecessary added expense. However, branded packaging plays a critical role in your marketing and customer experience strategies!
Well-designed packaging that showcases elements of your brand to help reinforce brand recognition and build loyalty. This is particularly important for online businesses that lack the opportunity to create an in-store experience for customers. For all companies, though, branded packaging is an opportunity to send a tangible reminder of your brand home with the item your customer has purchased. Even better, branded packaging encourages customers to engage with your brand more with things like unboxing videos and photos on social media.
If your business is still selling products in plain boxes or bags, you’re missing out on an important opportunity to reinforce your brand and its aesthetic. Here’s how you can take your packaging to the next level.
Packaging has the power to influence how a customer perceives your brand, meaning great packaging that fits your brand’s style can have a huge impact. Using fully branded packaging tells customers that you pay attention to the details and really care about their experience.
Brands that want to make a statement with their product packaging should focus on what kind of experience they want to create when a customer receives their product. Your packaging should be an extension of your brand and have the same feel as your messaging does. Try to keep your packaging consistent across the board, so it looks the same no matter what type of product a customer buys.
Custom-designed packaging should incorporate the major elements of your brand, such as your logo, name, icons and color scheme. This way, customers know exactly where the package is from at first glance, which builds anticipation. Packing materials also matter. Consider what your product is wrapped in from both a logistical and experiential standpoint and determine whether your package should contain any extras to put the unboxing experience over the top.
Small businesses that are operating on a limited budget might not be able to choose fully branded boxes and bags. However, that doesn’t mean you can’t add special branded elements to your packaging.
There are plenty of budget-friendly ways to personalize your packaging and make a plain box look professional and polished in a snap. Invest in a custom stamp to quickly apply your branding to any printed surface, or order stickers and labels that create a custom look instantly. PostNet can help you print a wide range of branded packaging or personalize your existing plain packaging.
Leveling up your packaging is less complicated than you might think. All you need is a strong understanding of your branding and a few creative ideas to transform a plain box into a brand experience.
Stop by your local PostNet center to start exploring ideas. We’ll help you find the options that best suit your business needs and your budget!