April 3, 2018

Four Ways to Win Big with Local Election Marketing

You know it’s election season when you start seeing all of the campaign yard signs, direct mailers and commercials. Whether it’s for local or national elections, savvy campaigns know that an important key to victory is getting their candidate’s name out there.

While there are many ways to accomplish that, one of the most tried-and-true methods for boosting awareness for your campaign or cause is through print. With elections right around the corner, we’ve identified four of our most popular printed pieces that will help you separate your campaign from the noise.


1. Yard Signs

Yard Signs have grown to be the perennial print tactic for election campaigns. The creative options for the signs seem to be endless, from sizes and cutouts to colors and materials, allowing you to make a powerful statement in your supporters’ lawns. Consider designing them to use unexpected colors to really stand out. If you avoid the standard red, white, and blue you are sure to grab the attention of passers-by.


2. Door Hangers

Door hangers are a great way to get your foot in the door, literally. You can create eye-catching, yet informative pieces to communicate your platform directly to each of your constituents. Try using the door hangers to invite the recipients to informational events as a way to garner more campaign support.


3. Banners

Banners are almost as necessary for political campaigns as yard signs. Once you have your own distinct campaign look and feel, you can print a few banners and use them at events, distribute them to local supporting businesses, and use them on election day when your team is around town drumming up votes.


4. Business Cards

While you and your team are on the campaign trail, business cards are a great leave-behind to help voters remember you and your platform. Try creating an eye-catching design, using an unexpected paper, or choosing a creative finish to make a lasting impression.


Are you ready to win in the primaries this year? Let PostNet help, find your nearest location.


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