When it comes to print projects, you may think all papers were created equally. But from finishes to texture to stock, the options can seem endless. The wide range of paper you can choose from allows for truly crafted and unique projects to help you reach your audience and goals. Below are a few things to keep in mind for your next print project.
Choosing the right paper for your next project is extremely important. When selecting thickness, you must first keep in mind what you are planning to create. As the thickness of a paper will likely be different depending on if you’re creating postcards, business cards, posters, or letterhead.
Next, you’ll need to decide on your finish. There are three types of finishes to choose from: uncoated, matte stock, or glossy.
Uncoated paper is your standard office copy paper and is very porous, making text easier to read, but any images used won’t pop off the page.
Matte stock paper is a digital copy paper and the ink sits on top of the page rather than being absorbed like uncoated paper. The lack of absorption allows for both text and pictures to stand out on the piece. Pictures are printed with a semi-gloss, matte finish, making it a great finish choice for brochures.
A glossy finish is a perfect choice for a piece that is very image heavy and does not have a large amount of text.
With the variety of paper choices and finishes in the marketplace business cards have become increasingly more interesting. Before business cards were largely differentiated by the thickness of the paper, now the average business card is 16 point thick while many people have started using a 32 point thickness to grab people’s attention.
Other methods that can grab attention include painted edges, like painting a red edge on a white business card; using a finish that feels like suede, velvet, or silk fabrics but is actually paper; or adding foil to differentiate your card. Some people also like to use Spot UV coating to make a specific area of the business card more glossy, in many cases clients choose to use this finish for their logos. Some PostNet locations have also used a raised Spot UV coating to give projects an embossed look without the added cost.
Finally, think about playing with the shape and size of your business card. Keep in mind that business cards shouldn’t be too big, as they are designed to be placed in wallets and have traditionally been the size of a credit card. Some fun ideas include square business cards, rounded corners, or oval business cards to complement the logo’s design.
Recently there have been incredible advancements in the types of paper being developed. One of the more popular advancements has been the creation of synthetic stock paper. Smaller restaurants have started using it to replace their laminated menus where the edges have started to curl.
Synthetic paper comes in varying weights and is waterproof and tear resistant. Due to the durability of the paper, restaurants clean them in the dishwasher to sanitize them and save staff time while also eliminating the need to constantly replace laminated menus.
The expert team at every PostNet can help you determine what type of paper and finish will be the best for your needs. We’ve come to understand the needs of every industry and can assist you in your next project. Visit your nearest PostNet location and let us help you create a beautifully printed piece.