When the sun comes out and Summer is in full swing, people start dropping their indoor routines and head outdoors to soak up the sunshine. This change in behavior is a great chance for businesses to switch up their marketing approach, leverage custom flyers and other types of collateral, and get in on the action. The longer days and nicer weather of summer make it the perfect time to build connections with the local community, get your brand out there, and bring in customers with some smart and affordable marketing moves that make a big impact.
Summer is a great time to get your brand out there. Local events, more people out and about, and a boost in community spirit all come together to give you a prime opportunity. When people are at outdoor festivals, concerts, and farmers’ markets, they’re more likely to notice you. Plus, the laid-back summer vibe makes people more open to trying new things — products, services, the whole nine yards.
Picture this: you set up a pop-up shop or host a giveaway at a busy summer event, and suddenly people are talking about your brand. With a solid strategy, you can make your marketing budget go further, reaching more people and building real connections with potential customers. As the sun shines, your brand can too, tapping into the energy of the season to make a lasting impression.
One of the most effective and affordable ways to market your business in the summer is through branded giveaways. Think branded tote bags, pens, and notebooks with your logo on them – they’re practical tools that people carry around to events, markets, or work. These items essentially become walking ads for your brand, boosting your visibility and exposure.
For example, custom tote bags are a great fit for a beach day or grocery run. Personalized pens are always useful at the office or in meetings. Branded notebooks come in handy during conferences or seminars. The possibilities are endless, and the payoff is substantial.
To get the most exposure, give away these items at local festivals, pop-up markets, or in-store promos. The key is to target events where your target audience tends to be. If you own a surf shop, consider giving away branded beach gear like towels or sunglasses at a beach fest. People love free stuff, and useful items stick around a lot l
Custom flyers are still a super effective and budget-friendly way to get your business out there to a big crowd. Summer is a great time to use them, especially at outdoor events like street fairs, farmers markets, or sports games where lots of people gather. You can also hit up busy spots like coffee shops, libraries, or community centers to get your flyers in front of even more people.
To get the best bang for your buck, think about adding a special offer that’ll get people to take action. This could be a deal like “buy one get one free” or a discount on their first purchase. Or, you could offer a free consultation to seal the deal. For an extra boost, invest in a killer custom flyer design and some premium paper that’ll really grab people’s attention and leave a lasting impression. A well-designed flyer is way more likely to stand out, get noticed, and stick in people’s minds.
Every Door Direct Mail is a USPS program that allows you to send marketing materials to an entire area, no mailing list needed. It’s perfect for small businesses who want to spread the word about summer sales, events, or new products to specific neighborhoods — a great way to reach potential customers right in their own neighborhood.
Imagine you own a small ice cream shop in a busy beachside neighborhood. With EDDM®, you can create and send oversized postcards showing off your unique flavors and limited-time deals to every household in the area, just in time for summer. Because you can target specific zip codes and carrier routes, you can be sure you’re reaching the people who are most likely to be craving a cool treat on a hot day.
Compared to traditional direct mail, EDDM offers huge cost savings, making it a smart choice for small businesses with limited marketing budgets. By combining a great offer with eye-catching design, you can get locals walking into your store and watch your sales take off.
Yard signs aren’t just for real estate agents and politicians anymore. They’re a great way to promote your business without breaking the bank. Need to get the word out about a sale or event? Want to make your brand more visible in your neighborhood? Custom yard signs from a local yard sign printer are the way to go. They’re made from sturdy, weather-resistant stuff that can handle the heat and stay looking good all year round.
To get the most out of your signs, keep it short and sweet. People driving or walking by should be able to get the message fast. Stick your signs in busy spots, like near intersections or right outside your store, to catch people’s attention. Just make sure to ask permission first, and you can even put them in places with lots of foot traffic, like shopping areas or near local hotspots. It’s all about putting your signs where they can do the most good.
If your storefront sign or feather flag is looking old or hard to spot from the street, you might be missing out on a lot of potential customers. Give it a fresh look with modern, attention-grabbing designs and you’ll instantly boost your curb appeal. This can encourage more people to drop by and check out your store.
A great idea is to use A-frame signs to advertise limited-time deals, like “Weekend Happy Hour” or “Summer Sale.” Large banners and feather flags are also great options for promoting new services or events, like a grand opening or charity fundraiser. These outdoor displays are especially important during the warmer months when more people are out and about – plus, you can reuse them every year with very little upkeep.
It’s also worth thinking about the overall look of your storefront. A neatly landscaped exterior with some colorful plants and a tidy facade can make a big difference in attracting customers. Who wouldn’t want to visit a store that looks welcoming and inviting? By combining updated signs with a revamped storefront, you’ll be well on your way to winning over new customers and enjoying the benefits that come with them.
Summer doesn’t have to mean slow business. With smart, budget-conscious strategies like branded giveaways, flyers, EDDM®, and updated signage, you can increase visibility and engagement all season long. Not sure which strategy is right for you? PostNet is here to help. Stop by your local center for expert advice, professional design services, and everything you need to bring your summer marketing ideas to life — on time and on budget.
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