Packaging is often a customer’s first impression of your product. It is a great tool to share your brand’s personality and preview the experience you want your product to provide. Unboxing a package is more than just a means to an end – it’s an experience. And in today’s social media-centric world, it’s an experience that’s often shared publicly when the packaging is special. Here are some tips to strengthen relationships with a TikTok-worthy unboxing experience:
Include your brand colors and logo on your box so your package is easily recognizable. Your customers will be excited to see your branded box on their doorstep because it will stand out from the rest and they’ll know exactly who it’s from.
Think about your brand personality and the nature of the product. How can your packaging materials reflect these attributes? For example, an organic product may be best packaged with organic materials and recycled paper as a filler; a luxury item may work best with a soft-touch box and nice fabric like velvet on the inside to hold the products; tech could be complemented with a glossy box and exact-cut foam to protect the contents. Use your packaging to emulate the experience customers can anticipate when using your product. Above all, it’s important your package arrives undamaged, so if your packaging is flimsy, use a shipping box in addition to the custom one.
Strengthen connections with a personal touch by including a handwritten note with your packages. Personalize your message by using their first name and signing off with your name, as well. In your note, thank your new customers for trying your product or show appreciation for repeat customers’ loyalty. To encourage repeat purchases, consider including a coupon, too.
Use QR codes on your packaging to increase engagement with your customers beyond the unpackaging experience. Consider your marketing goals when deciding where your QR code will lead. It can take customers to your social media sites, encourage them to share a review, or lead to your website so they can learn more about your brand and other products.
Unexpected items in your package, like samples of another product, elevate the unboxing experience. This is a great way to surprise and delight customers while cross-selling products. You can even partner with adjacent non-competing businesses to include a sample of their product in your packages, and ask them to do the same.
Include stickers in your packages so customers can represent your brand on their laptops and water bottles. Custom tape can be used to package your product to increase brand recognition or even advertise a new product or sale.
There are many options to package your items in an eco-friendly way in order to lessen your ecological footprint and appeal to eco-conscious customers. Consider reusing paper or cloth products as packaging material. Just be sure that the package passes a drop test and your product will arrive safely. Explore eco-friendly packaging options like recycled materials or seed paper that can actually be planted by your customers.
Customization isn’t limited to the box itself. You can also customize your wrapping paper with your brand colors, graphics, illustrations, or even photos. When your product is used as a gift, this is perfect for increasing brand visibility in a unique and memorable way. If these are personal gifts, have some fun by adding your pet or even your face on the wrapping paper.*
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The unboxing of a product may be a fleeting experience, but it can provide a lasting impression. Unique packaging will help your brand stand out, increase brand recognition, and even earn your brand shares on social media. Adding small touches like text or color to your packaging can make a big impact.
*Check with your local PostNet on the availability of custom wrapping paper. Not available at every PostNet location.
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