January 18, 2018

The 2018 PostNet Design Trends Guide

As we begin 2018, we find it’s important to be prepared and inspired by any expected design trends for the year. Just like many other creative industries, graphic design trends ebb and flow over time, and sometimes may even surprise you. Here are the top eight trends we foresee will be popular this year.


1. Creative Reality

With our ever-changing world, it’s no wonder we’re starting to see designs that create alternate worlds. This creativity invisions escape and features idealized places that are lush, tropical and almost utopic. You’ll see this through unexpected uses of color, giving you a window to places you’d like to escape to.

Image Source: Adobe


2. The “Glitch” Effect

One of the most popular design trends in the digital world has been the corrupted image, also known as the the glitch effect. The effect has been used in other mediums for decades but it is predicted that 2018 will be the biggest year for this design trend.

Image Source: Behance


3. “Color Channels” Effect

The technique of color channels has been widely popular among graphic designers because it allows for the creation of illusional effects. Such effects like holographs, hallucinations or distorted realities can be highly influential on the viewer, making it a top trend for 2018.

Image Source: Unsplash


4. Responsive Logos

You’ve probably heard and heeded the advice to create a responsive website. This decade-old revolution, coupled with the rise of mobile browsing has led designers to create responsive logos. These logos are refreshed, more simplified logos to meet the demands of today’s mobile world.

Image Source: Joe Harrison


5. Duotones

Duotones were originally created through a halftone printing process, where one halftone is printed on top of another contrasting color, creating a two-toned image. This printing technique has now found its way into digital media. It has been especially popular with the creative execution by Spotify to promote their app and microsites.

Image Source: Spotify


6. Inspiration from the 80s and 90s

It is true what they say, what’s old is now new again. We’ve seen everything from electric hues to pretty pastel color schemes inspired by the 80s and 90s in design lately. This recycled trend is likely linked to the fact that more children of the 80s and 90s have become influential brand leaders and are drawing from nostalgia in their design.

Image Source: Write Sketch And


7. Bold Typography

In 2018 you will start seeing bigger, bolder and better typography. Last year, designers already started using artistic effects, extra-large font sizes and huge headlines, and we don’t see it ending in 2018. While sans serifs have largely dominated digital design, we have already started more variety in typefaces used this year.

Image Source: Slack


8. Authentic Photography

Ditch the stock photography and make your work feel and look exactly how you want to be represented. With custom photography you will be able to convey the exact emotion and story that is unique for your brand. Not only is original photography more trustworthy, it’s refreshing for the viewer to see something other than the stock they’re used to seeing.

Image Source: Unsplash

Are you ready to create a design that fits your brand and business? Let’s get started! Find your nearest PostNet.


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