February 1, 2021

The Value of Customer Appreciation

You simply can’t argue the importance of a happy customer. Here at PostNet we distinctly understand that unappreciated customers may take their business elsewhere, which is detrimental to any business’ bottom line.

We’re incredibly grateful for each of our customers and enjoy finding new ways to show them our appreciation. Here are some tips to show your appreciation and in turn retain customers for life.


Surprise Your Customers

Surprises are known to activate the pleasure centers of the brain, and besides, who doesn’t love getting a surprise in the mail? You can surprise loyal customers with discounts, special offers, or upgrades — just because they’re your customers. Not only will this tactic help you stand out from the crowd, your customer is sure to enjoy the thoughtful touch.


Customize Your Appreciation

Before you invest in sending your customers appreciation gifts, consider sending them customized gifts. Equipped with any insights you’ve gathered about your customers, you can send them a gift that is specific to their life and needs.

For example, if you know they have children, you can send them a gift for their children. Or if they enjoy golfing, you could send them a customized sleeve of balls. If your business happens to keep birth dates, sending birthday cards throughout the year is a thoughtful and welcome gesture.


Pay Attention to Social Media Advocates

Don’t forget about the customers who are singing your praises online. Be sure your social media team is looking for any social media mentions from happy customers and that you’re responding to reviews on Yelp, Facebook, or Google. A heart-felt “thank you” can go a long way towards ensuring your customers keep coming back to you for years to come!


Engage with Lapsed Customers

While you’re engaging with customers who you see or work with every day, it’s important not to forget those customers who have shown their loyalty but you don’t work with as often.  You can engage with these types of customers by sending “miss you” notes to convey how grateful you were for their business in the past and maybe offer an incentive so you can welcome them as a customer again.

Reminding them of a positive experience or the value of working with you can increase your sales and possibly lead to a renewed loyal customer.


Provide Extraordinary Customer Service

From the moment a client or customer walks through the door they should be welcomed with exceptional customer service. When each member of your team is dedicated to customer satisfaction, your customers will be delighted by projects that are completed early or on time and products that arrive without defects.

Service that goes above and beyond naturally creates repeat and loyal customers and contributes to an ever-growing bottom line.

Surprise and delight your customers with our custom print services. From greeting cards and labels to promotional products, our talented team can create just what you need to make your customers feel extra special.


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