The holidays are the season of giving, and with that comes many unique ways for all types of businesses to show their customers how much they care and value their business. While others in the marketplace may be pushing product or service-related marketing messaging, here are four ways you can rise above the rest in an authentic and meaningful way.
- Mail a Personalized, Custom Holiday Greeting Card: You are in business because of your customers (never lose sight of that), so sending a personalized, custom greeting card to your top customers this holiday season is a must. It will not only keep you and your business top of mind, but it will also create a memorable impression of you and your brand. Make sure to handwrite a unique, personal thank you message within each greeting card to show your customers how much you truly value each of them and their business.
- Host a Holiday Business Networking Mixer: Networking is one of the most important local marketing tactics, so grab some apple cider (or beverage of choice) and light h’orderves, put up a few festive decorations, and invite all of the local businesses in your town for a two-hour evening (or happy hour) of socializing, networking and fun.
- Give a Thoughtful Holiday Gift: Show your appreciation to your top customers with a memorable thank you gift, such as a branded bottle of wine, box of sweets or mason jar full of seasonal herbs and spices (wrapped up with a ribbon). Once you’ve determined the gift, have a professional printing business create custom labels, stickers or gift tags with your brand’s logo and a heartfelt message on it.
- Spotlight Customers on Facebook: Express (to the world) how much you care for your customers by spotlighting them on your business Facebook page. It not only shows your customers that you are thinking of them, but it also will speak volumes about you and your character as a business owner to any potential customers that stumble upon your Facebook post. At the end of the day, people like to do business with other people they like, know and trust, and this is one way to show that – but it has to be genuine!
Hopefully this list of ideas gets your creative juices flowing. Just remember: No matter what you decide to do, be genuine and show you care – it will go a long way!