Oftentimes getting started on a big project is the hardest part. If you’re feeling lost when it comes to your marketing this year, follow our guide filled with actionable steps aimed at getting and keeping you on track.
Set Goals
Your first step is to figure out exactly what you want to achieve. Some ideas may include increasing revenue, building a larger audience or launching new products. Next, it’s time to do some research on exactly what success looks like for you. Dig into industry benchmarks to help determine and refine your goals. Whether you’re launching a digital campaign or executing purely through print, understanding how to measure your achievements is key to starting your marketing plan.
Determine Your Target Audience
Along with setting your goals, understanding your audience is the next big step in any well-rounded marketing plan. Sit down and unravel exactly who your audience is and where they live. Are they largely online or will they respond to direct mail and print advertisements? In many cases creating a persona of what makes them tick, their habits and what will ultimately sway their decision-making process is fundamental to the next step–selecting your marketing tactics.
Make a Tactical Plan
Now that you know all the ins and outs of your audience you can decide how you want to communicate with them and what marketing tactics will help you get in front of them. Some ideas include creating a new overall brand, direct mail pieces, posters, advertisements, door hangers and anything else you can dream up.
Set Your Plan in Action
Once you’ve selected each tactic, our talented team at PostNet can help you execute each piece of the puzzle. From designing, in-house printing and any shipping needs you may have we can get it all done in one place.
Monitor the Effectiveness of Each Tactic
Back in your first step, you made a list of concrete goals and how to measure the performance of each component within your plan. As each element of the campaign is deployed, now is the time to starting measuring if you are seeing the results you expected.
Use Your Successes or Failures to Create a Future Plan
Don’t panic if you aren’t seeing the results you expected, use it as an opportunity to fine-tune any subsequent marketing efforts. You can also use the results for any future plans you create. Take a hard look at what worked and what didn’t, and use that to select the tactics and goals for your forthcoming marketing programs.
Let us help you start 2018 on the right foot. Find your nearest PostNet.
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