If you’re looking to grow your business, direct mail is a marketing method that has stood the test of time — and with people spending more time at home during the pandemic, it’s more powerful than ever. If you’re looking for a way to cut marketing costs while reaching a wide audience, Every Door Direct Mail® (EDDM) might be the right option for you!
Every Door Direct Mail® (EDDM) is a United States Postal Service® (USPS) service that delivers mail to every address on a selected postal route at a very low cost. By offering the ability to reach entire neighborhoods — without the cost of purchasing mailing lists and permits — EDDM is ideal for businesses and individuals looking for a budget-friendly way to get a message out to their local communities.
Any business can use an EDDM campaign to their advantage! Some of the best suited candidates for EDDM are businesses that are looking to reach customers in a specific geographic area, like restaurants, realtors, local health clinics, contractors, and politicians. If your customers tend to fall into certain age or income brackets, you can also use demographic data to choose postal routes that will allow you to reach more of your target audience.
Yes! Direct mail has recently seen a resurgence of interest, as businesses recognize the benefit of marketing with a balanced mix of online and offline channels. While a digital presence is important, studies demonstrate that direct mail is not to be overlooked: 56% of consumers find print to be the most trustworthy form of media,1 and 75% of households read the direct mail they receive.2 Print marketing can complement and strengthen the overall effectiveness of a digital campaign. Adding EDDM to your marketing mix increases exposure, response, and engagement.
Consider these specific advantages to EDDM:
The right printer makes creating and implementing EDDM campaigns easy and effective. PostNet takes all the guesswork and hassle out of EDDM by helping you with each step of the process:
Ready to maximize your marketing efforts? Stop by your local PostNet center to get started!
1According to the UK Direct Marketing Association. 2According to the USPS.