If you’re looking to grow your business, direct mail is a marketing method that has stood the test of time. If you’re looking for a way to cut marketing costs while reaching a wide audience, Every Door Direct Mail® (EDDM) might be the right option for you!
What Is Every Door Direct Mail?
Every Door Direct Mail® (EDDM) is a United States Postal Service® (USPS) service that delivers mail to every address on a selected postal route at a very low cost. By offering the ability to reach entire neighborhoods — without the cost of purchasing mailing lists and permits — EDDM is ideal for businesses and individuals looking for a budget-friendly way to get a message out to their local communities.
Who Benefits From EDDM?
Any business can use an EDDM campaign to their advantage! Some of the best suited candidates for EDDM are businesses that are looking to reach customers in a specific geographic area, like restaurants, realtors, local health clinics, contractors, and politicians. If your customers tend to fall into certain age or income brackets, you can also use demographic data to choose postal routes that will allow you to reach more of your target audience.
Is Direct Mail Effective?
Yes! Direct mail has recently seen a resurgence of interest, as businesses recognize the benefit of marketing with a balanced mix of online and offline channels. While a digital presence is important, studies demonstrate that direct mail is not to be overlooked: 56% of consumers find print to be the most trustworthy form of media,1 and 75% of households read the direct mail they receive.2 Print marketing can complement and strengthen the overall effectiveness of a digital campaign. Adding EDDM to your marketing mix increases exposure, response, and engagement.
Consider these specific advantages to EDDM:
Reach. The ability to select specific ZIP codes and carrier routes allows you to target potential customers both geographically (by targeting routes near your business) and demographically (by targeting based on age, income, and other factors).
Flexibility. The variety of postcard sizes available provides flexibility with your messaging and the amount of information you need to convey. You can even send menus and brochures as EDDM!
Value. EDDM campaigns don’t require the purchase of mailing lists or permits, and postage costs significantly less than normal stamps.
Make Your EDDM Campaign Easy
The right printer makes creating and implementing EDDM campaigns easy and effective. PostNet takes all the guesswork and hassle out of EDDM by helping you with each step of the process:
Targeting Delivery Zones: After learning about your business and the type of customers you’re looking to attract, we’ll advise you on which postal route(s) would be most effective for your campaign.
Designing Your Mailer: We’ll help create a mailpiece that’s not just eye-catching and attractive, but also adheres to USPS guidelines for EDDM (including properly placed postage marks).
Printing Your Mailer: PostNet can print mailers of all sizes. We’ll ensure that your finished product is clean, polished, and sure to make an impression when it arrives in your customers’ mailboxes.
Mailing Your EDDM: Mailers must be properly bundled and delivered to a post office or Business Mail Entry Unit. PostNet can handle this step for you, too — so all you have to do is wait to greet your new customers.
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