For many small businesses, creating marketing tactics that differentiates them from the competition can seem daunting. But with the help of the expert designers and solutions from PostNet, we’ve seen businesses not only grow but flourish. Andrea DiVecchio from the PostNet location in Shorewood, IL recently detailed the projects and successes for her local small business client, CC’s Speciality Foods.
CC’s Specialty Foods specializes in coffee cakes, kolaczki, and a variety of honey products. Based in the Chicago area, the company brings high-quality products directly to the consumer through farmer’s markets, festivals, special events, and craft/vendor shows throughout the Midwest. CC’s distributes 17 different types of organic honey and purchases each variety of honey in a large plastic drum, then bottles the honey by hand, and PostNet prints the labels for each individual bottle. PostNet also provided printing services for a few of CC’s mall kiosks. Each kiosk is equipped with wire shelving and Dave from CC’s came to PostNet to create a simple solution to enclose the shelving while using the back of each shelf as a marketing tactic to entice mall shoppers. PostNet printed large banners that not only enclosed the shelves but also communicated the delectable creations offered by CC’s.
Dave takes CC’s on the road throughout the Midwest and, after attending a few festivals and events, was looking for a creative solution to set his booth apart and attract customers. Andrea and her team designed and printed 16-foot feather flags to raise the CC’s brand above other booths at events.
A natural product to accompany honey, Dave also sells bee pollen. Each bee pollen purchase is accompanied by a bee pollen recipe card, printed on a glossy cardstock so it can easily be wiped off after the consumer creates the recipe. Finally, due to the popularity of Dave’s products, he also works with Andrea to print his business cards. He orders thousands every couple of months!
Are you ready to craft effective marketing tactics to help your business thrive? Let your local PostNet help! Find a PostNet near you.