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Since founding PostNet in 1993, CEO Steve Greenbaum has worked tirelessly to evolve the franchise from its origins as a mail and parcel store to a full-on Neighborhood Business Center, providing services for small-business owners and supporting economic growth in communities across the country.
His journey to get a behind-the-scenes look at how that evolution is playing out in PostNet franchise centers was featured on the hit CBS series “Undercover Boss,” airing on CBS Television Fridays, at 8/7c.
With more than 700 locations worldwide, PostNet has carved a niche as the nation’s first and only Neighborhood Business Center. Greenbaum, along with co-founder Brian Spindel, built the PostNet franchise system from the ground up and have remained intimately involved in all aspects of the company’s operations. The two longtime friends and business partners spearheaded the evolved franchise model, which involved in-depth training of hundreds of PostNet franchise owners to meet the unique needs of start-ups and growing businesses, such as multi-channel marketing campaigns and web design.
Steve has served as chief executive officer and director since he co-founded PostNet International Franchise Corporation in 1992. Steve is an accomplished retail professional with over 25 years’ experience in the postal and business services industry and is directly responsible for the strategic management and direction of the company.
Steve has been a Certified Franchise Executive since 1997 and was honored with the International Franchise Association’s (IFA) Entrepreneur of the Year Award in 2003 and the Gary Rockwell Award for Excellence in Franchise Development in 2004. In addition to serving on and chairing a variety of IFA committees over his 17 years with the association, Steve served as IFA’s Chairman of the Board in 2008.
Steve also serves on the board of the HealthStore Foundation, a non-profit organization that has developed 65 franchised Child and Family Wellness Shops (www.cfwshops.com) in rural Kenya and will soon be expanding into Rwanda.