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The predictions have circulated for decades. First it was radio that would kill newspapers and books. Then, it was TV that would kill radio. Now, everyone is predicting that print marketing is on its way out with the growing popularity of digital advertising.
But PostNet, like many marketing and print companies, begs to differ. As CEO Steve Greenbaum told Direct Marketing News, the print industry is still going strong - it's just changing.
"The good news is digital creates more value and more awareness for print, and print in turn supports digital,” Greenbaum says. “One can't exist without the other today.”
You can read Steve's full interview at www.dmnews.com/look-its-alive-its-moving-its-print/article/280842/.
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