The gifting season and all of its excitement is just around the corner. Yet the thrill of giving and receiving a gift is often not just in the gift itself, but in the presentation. The accompanying card, the wrapping, the whole package! Indeed, there's nothing more fulfilling during a festive season than seeing a gift all wrapped up and thinking, “I wonder what's in there?”

Traditionally, these thoughtfully prepared gifts are exchanged between friends, family members, and close associates. But any business looking to boost its credibility among its customers should consider tapping into the power of a personalized gift.

With a well-designed greeting card and gorgeously wrapped gift, your business has the opportunity to make an indelible impression regardless of the time of year.

Greeting cards

Beyond the clear benefits of a greeting card (they're cheap and easy to make), they offer the ideal opportunity to bolster the relationship between you and your customers.

And consider this: Most of your competitors aren’t going to take the time to pay such close attention to detail, especially if you’re going up against a lot of bigger businesses. If they do send a card, they’ll most likely go with a generic, preprinted message. While they miss out, your business can take full advantage of the opportunity to create more meaningful connections.

So how can you create holiday cards that will help deepen your relationships, drive sales, and grow your small business? As your prepare to create greeting cards for your customers, remember these three simple steps:

  1. Make it timely. Get them in the mail before a big holiday hits.
  2. Make it professional. Don't let a sloppy-looking card ruin your professional reputation.
  3. Make it neutral. Don't offend customers who don’t celebrate Christmas by sending them a Christmas greeting card.

Canvas wraps

One of the benefits of sending a personalized gift to your customers is that it allows you to showcase the human side of your brand. After all, you're more than just a business!

One of the best ways to consistently create great gifts is with a canvas wrap. A canvas image wraps around the frame and is attached to the back of the frame, essentially creating a frameless piece that allows the focus to stay on the art.

Including a gorgeous, canvas-wrapped piece of art with your gift might just earn your business a spot in your customer's home. And what could be better than that?

The best part about these gifting ideas is that customers who receive them will feel as if your gift was prepared and put together just for them. They'll know that your business cares about attention to detail, and they'll be sure to have positive thoughts the next time they recall your brand.