Benefits of Adding EDDM to Your Marketing Plan

As a small business, EDDM is a great way to reach your local market!  The United States Postal Service's EDDM program (also known as Every Door Direct Mail) allows you to have your marketing postcards delivered to individual neighborhoods, using carrier routes. You identify the carrier routes and control the drop date and the USPS delivers directly to every door on the route. You save the cost of purchasing a mailing list and there's no postage permit required, which puts more money back into your campaign's pocket.

Develop a Business Plan for Growth and Success

Whether you’re just starting out or been in business for many years, a comprehensive and purposeful business plan is an essential vehicle for growth and success.  A business plan is a living document that outlines a company’s strategic route for the next 3-5 years and contains a description of the business, market research, market strategies, competition analysis and several financial forecasts.

Four Ways to Revamp your Small Biz this Summer!

Summer has officially begun!  For many small businesses, the summer season tends to bring slower sales, otherwise known as the “summer slowdown”.  Don’t waste this golden opportunity to make this summer a game changer!  Give your business the boost it needs to be prepared for fall, and focus on these four ways you can revamp and build your business this summer!