Building a Brand Identity Through Marketing Materials

Whether you’re the sole employee of your company, a small business owner or a corporate marketing manager, your businesses’ brand identity is crucial. It says everything about what your product, service and company brings to customers, it forms how your customers think of you and delivers the values that matter most to your clients. 
 
Brand identity goes far beyond a logo. It is the look and feel of a company. Yes, a logo is important, but your marketing materials need to convey your brand’s identity as well.

Benefits of Adding EDDM to Your Marketing Plan

As a small business, EDDM is a great way to reach your local market!  The United States Postal Service's EDDM program (also known as Every Door Direct Mail) allows you to have your marketing postcards delivered to individual neighborhoods, using carrier routes. You identify the carrier routes and control the drop date and the USPS delivers directly to every door on the route. You save the cost of purchasing a mailing list and there's no postage permit required, which puts more money back into your campaign's pocket.

Develop a Business Plan for Growth and Success

Whether you’re just starting out or been in business for many years, a comprehensive and purposeful business plan is an essential vehicle for growth and success.  A business plan is a living document that outlines a company’s strategic route for the next 3-5 years and contains a description of the business, market research, market strategies, competition analysis and several financial forecasts.

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