Most small-business owners are experts in the products and services they sell. But what about some of those other aspects of business ownership, like marketing and bookkeeping? What do you do if your expertise doesn't extend to all aspects of building and operating a business?

Tap the resources available online and in your community, says PostNet CEO Steve Greenbaum.

Using a combination of their own know-how, affordable computer programs and local professional services, small business owners must focus on the following five crucial areas of their businesses to increase the likelihood of success.